IMS is everywhere

So I am starting to think of the subjects I take at uni, and I can see more and more how applicable and up to date IMS is: everywhere I look new forms of media are being exploited, the queen now doing pod casts, and all this self publicity and promotion on “social” networking sites is thriving (anyone can build a website, or be a promoter these days!)
Businesses are seeing how ROI can be achieved through using online mediums, Cisco Systems for example work in a “paper free office” environment, with nearly every task, down to fixing paper lodged in a printer- Is dealt with online.

When we explored how wikis are being used, we started by looking at Bournemouth University’s wiki, its hard to know whether prospective students would ever look at the wiki description of a uni they were debating, however these online tools seems to give and objective opinion of something… maybe even promoting free speech!?

However seeing such narrated and planned pod casts and publicity sites (webcamerron- the spoof pic above being in his library on his website- worryingly) is starting to make me wonder the value of what’s written on the internet, viral images and fake profiles all lead to a dissolution of what’s “real” so how much can companies and people actually invest in this medium, or should we be sticking to the traditional established communication methords….Telegram anyone?